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Xactcast's privacy and permission policy This document outlines those policies and our efforts to enforce them. A simple, straightforward policy on permission
No list rental or purchasing here While many services allow you to purchase or otherwise obtain a list of addresses of people you've never met and send them emails, Xactcast does not. We do not rent, sell, or otherwise share our lists or those of our customers, and we do not allow any Xactcast customer to rent or purchase lists and send to them using the Xactcast network. No old lists, either When it comes to sending permission-based email, the age of the list matters. If enough time passes between someone initially subscribing to your list and eventually receiving an email from you, permission "expires" as people eventually forget what they've signed up for. That's why we don't allow sending to any email address that was obtained more than 18 months ago and has *not* received any correspondence from you since that time. Keeping your personal information, well, personal In order to create and administer your Xactcast account, we explicitly ask for and collect certain information about you and your company, including financial information used to verify identity and bill for services. Under no circumstances will we share your personal information with any third party, except in the circumstance where the requesting organization is a high-powered government agency with the authority and requisite threats of long-term jail sentences to make us share that personal information. Otherwise, no one gets access to your information, ever. We also collect certain aggregate information about our customers. We use this information to improve our services and do a better job of marketing them. We may also report such information - always in aggregate form and never in a way that could identify individuals - to third parties, such as newspapers or industry observers or potential customers and partners. Protecting your customer lists and data We do everything we can to make sure your customer lists, email content and response data remains private and confidential. Though we reserve the right to monitor your lists, content and response data from time to time to make sure they comply with our Terms of Use, we will never share, sell or rent your customer data to anyone for any reason. It makes us feel icky just thinking about it. Adhering to the Safe Harbor Data Privacy Principles Emma adheres to the data privacy principles of the Safe Harbor program, designed to provide U.S. companies with guidance on how to provide adequate protection for personal data from Europe as required by the European Union's Directive on Data Protection. Emma is listed in the United States Department of Commerce's Safe Harbor directory of self-certifying companies, available here. Direct any Safe Harbor inquiries or requests to: Xactcast, Inc. When Xactcast sends emails to you. Just as we ask and expect you to respect the in-box of your customers, we will do our best to respect yours. The only emails you'll receive from us will be emails related to your account or your use of Emma. We might alert you to new features or site enhancements. We might check in to see how your last campaign went. Some of those emails may be directed to everyone, and some of them may be written just for you. In the future, we may also ask if you'd like to receive information from our partners. We do not have partners, and until we do, we will not ask. We will not sell your email address. We will not rent it. We will not loan it out for the afternoon. Ensuring secure billing transactions You are asked to supply certain credit card and billing information in order to purchase Xactcast's services. That information is transferred, using the most secure transmission technology, to a trusted third party for processing. The information is then encrypted using Data Encryption Standard 3 (Triple DES) and securely stored to handle your transactions. Your credit card information is not stored on the Xactcast website or in our database. We do not have access to your credit card information, and we do not know whether you chose the Flowers or Picket Fence motif for your card design, though our personal preference is for the Picket Fence. To sum things up... Your privacy, and the privacy of people on both sides of Xactcast® emails, is extremely important to us, and we'll do everything we can to protect it. Direct any questions you may have regarding this Privacy Policy to support@xactcast.com. And if you suspect our privacy and permission policy has been abused in any way, please notify us at abuse@myemma.com.
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